HyperScale OS Revolutionizes Portland's GenAI Collective
In just 7 days and with $70 in AI spend, a solo-run HyperScale campaign generated 300 RSVPs for Portland's inaugural GenAI Collective event.
Exceptional Results
In just 7 days and with $70 in AI spend, a solo-run HyperScale campaign generated 300 RSVPs (≤ $0.23 each) for Portland's inaugural GenAI Collective event.
RSVPs Generated
Completely new audience
week
Total AI Spend
No paid ads needed
only
Cost Per RSVP
97% cheaper than ads
$7-12
Setup Time
Solo operator
Sequence Utilized
Plenty of runway left
64%
Lead Pool Used
Portland + AI/Tech filtered
500/1,000
The Objective
The objective was to grow top-of-funnel awareness for the new Portland chapter, validate demand, and build early community credibility—all before PDX Startup Week.
7-Day Campaign Timeline
All planning, promotion and execution completed in just one week
Campaign Goals
Grow Awareness
Introduce GenAI Collective to Portland's tech ecosystem
Validate Demand
Confirm market interest for a dedicated AI community
Build Credibility
Establish reputation among key tech influencers
Target Audience
The campaign targeted three key groups in the Portland tech ecosystem
Tech Leaders
- •AI/ML founders
- •CTOs & technical execs
Professionals
- •AI engineers
- •Data scientists
Influencers
- •Tech organizers
- •Local leaders
The HyperScale Dashboard Analytics
Actively follow along with insights into your campaigns available 24/7
The Challenges
Zero Brand Footprint
Starting with no established presence in the Portland tech community, requiring innovative outreach strategies to build initial awareness
Fresh Audience Acquisition
80% of attendees were previously unknown to regular PDX tech-event circuits, bringing valuable new connections to the local tech ecosystem
Tight Timeline
Needed to establish credibility before the upcoming PDX Startup Week, with only seven days to plan, promote, and execute the entire campaign
The HyperScale Methodology
A systematic approach that delivered exceptional results to grow top-of-funnel awareness for the new Portland chapter before PDX Startup Week.
Data Harvest
Exported personal LinkedIn connections → filtered for Portland + AI/Tech (≈ 1,000 profiles, only 50% used).
- ✓Local tech professionals
- ✓AI interest filtering
- ✓High-quality lead pool
HyperScale Sequence
Four-touch LinkedIn cadence mimicked hand-crafted invites, creating personalized experiences at scale.
- A.LinkedIn Message
- B.Follow-up Message
- C.Profile Endorsement + Likes on 2 recent posts
- D.Final Message
Automation Setup
30 minutes to structure campaign, then set to auto-pilot with AI-managed execution and monitoring.
- ✓Solo operator execution
- ✓No paid advertising needed
- ✓AI-powered personalization
HyperScale Sequence Timeline
Day 1
Initial Setup
Data Collection & Initial Messages
Exported and filtered LinkedIn connections for Portland tech professionals. Set up the HyperScale campaign and started initial outreach messages.
Days 2-3
Follow-ups
Personalized Follow-up & Engagement
Automatic follow-up messages sent to non-responders. AI began engaging with prospects through profile endorsements and post interactions.
Days 4-6
Final Invitations
Final Invitation Delivery
Delivered final personalized invitations after warming leads with previous touchpoints. Started tracking RSVPs and engagement metrics.
Day 7
Success
Venue Sold Out
Reached 300 RSVPs, completely selling out the venue. Campaign automatically paused after reaching capacity, with 64% of the sequence and 50% of leads still unused.
Expansion Strategy
With the proven success in Portland, the framework is being deployed to scale GenAI Collective into new cities.
Portland
Launch complete with proven execution model
Strategic Execution
Key Results
Initial data collection and filtration complete. Campaign sequence in development.
Target audience identified. Early partnership discussions with local tech hubs.
Initial market research phase. Exploring potential venues and local partners.
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